University of Minnesota Atosha Rypa

To promote the College of Liberal Arts at the University of Minnesota-Twin Cities as a destination location for top students throughout the globe, the college works to showcase the educational feats happening daily across the college bringing advances to the subject. As a content creator for the University, I interview PhD candidates and faculty members to tell their stories of breakthrough and innovation in the field of academia.

The Story.

My Job: tell Atosha’s story as it relates to the UMN.

 

My Role.

  • Strategize content and direction, creative brief creation & approval

  • Interview subject matter expert, content gathering

  • Follow University brand guidelines

  • Project management and rapid client communication

  • Conduct journalistic editing

  • Subject matter and background research

 

A story of how spoken word and sociology combine to help marginalized individuals make sense of their identity.

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Results

13% click rate on article

Published in the Department of Sociology’s semesterly email newsletter

Featured on CLAgency’s homepage featuring written stories

Featured on official UMN Sociology Facebook page

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