University of Minnesota Isabel Arriagada
To promote the College of Liberal Arts at the University of Minnesota-Twin Cities as a destination location for top students throughout the globe, the college works to showcase the educational feats happening daily across the college bringing advances to the subject. As a content creator for the University, I interview PhD candidates and faculty members to tell their stories of breakthrough and innovation in the field of academia.
The Story.
Topic: Isabel Arriagada: PhD candidate, activist, and lawyer.
My Role.
Strategize content and direction, creative brief creation & approval
Interview subject matter expert, content gathering
Follow University brand guidelines
Project management and rapid client communication
Conduct journalistic editing
Subject matter and background research
Writing process:
Client meeting and proposal
Brainstorm story direction
Create content brief.
Gain approval.
Write. Edit. Revise. Write. Edit. Revise. Write. Edit. Repeat.
Publish.