River Valley Sparkle Women’s Conference
Every year Sparkle women’s conference happens in Minneapolis, MN. This year? It was happening at the Minneapolis Convention Center. 3,500 women from throughout the country. 4 speakers. 1 live band performing. Hundreds of local businesses flowing through the doors to band together for the conference. It was bound to be a women’s conference like never before.
The Story
With the digital world being the primary information source for our target audience of women ages 18-45, a digital campaign was needed to promote the 2019 Women’s Sparkle Conference. Using social media planning tools such as Hootsuite, the creative team’s top-notch graphic design skills, and the passion behind what it truly means to be a woman “Clothed With Strength,” the Sparkle campaign ran across all of the Women’s Conference platforms from Facebook, Instagram, and Twitter for 12 weeks to engage 10k+ followers and ultimately sell out of the 3,500 tickets.
Role
Plan, schedule & execute social media promotional campaign
Copy write posts
Utilize organic and paid posts to sell 3,500 tickets
Make it stand out.
Every morning women wake up and are flooded by photo streams of photoshopped images of women. Society falsely telling them how and what they should look like, act like, or dress like. The goal of our social media stories and posts for the Sparkle Women’s Conference was to remind women that they are “CLOTHED IN STRENGTH.”
Creative Instagram stories with uplifting copy reminds women that they are beautiful and fearless, and gradually builds the Sparkle brand one day at a time, ultimately leading up to the day of the conference to band together an army of women inspired & ready to promote strength across the country.
