River Valley Global Project

Every year our client Global Project, the global ministry of River Valley Church, releases a guidebook highlighting the life-changing done worldwide through teams sent out across the globe to communities needing help. The goal of the guidebook is to showcase the groundbreaking statistics from the prior year’s projects, advertise the upcoming teams going out across the world, and gain funding by appealing to stakeholders & inspiring action from many to join in on the cause to help make the world a better place.

The Story

The 2020 book was being released across all 7 of River Valley’s campuses. The client wanted a social media promotion in conjunction to inform audiences across today’s digital world about the ground-breaking stats of how Global Project is touching lives across the world. Timing, branding, and audience personas were the key focus of the campaign, and the creative team helped the client convey the global team information with crystal clarity to increase team sign-ups, promote giving, and gain funds for the upcoming year of missions.